Central Coast businesses, sporting groups and community organisations are rushing to support a new digital promotional campaign for the Central Coast called This is the life.

So far over 70 organisations have registered their interest in becoming a partner and helping to tell the Central Coast story.

The Central Coast Express Advocate was one of the first to become a Gold Partner to the This is the life campaign.

“There is no doubt that the Central Coast is God’s Own Country,” editor Mark Nolan said.

“Just the other day I was home after work, walking with my daughter on Umina Beach, watching the sun set over the blue water and enjoying the cool sea breeze, thinking ahh, this is the life.”

“We think it’s important to get behind this great initiative and will be sharing positive This is the life stories about the Central Coast in the paper and online.

“It’s time all of us Coasties told our friends and family just how great life is in this spectacular region.”

Council’s Administrator Ian Reynolds thanked all those organisations who have already signed up to support the campaign.

“Now is the perfect time to promote positive perceptions about the Coast and make a strong stand as a region,” Mr Reynolds said.

“By all coming together, businesses, sporting groups, community, the arts, the education sector we can help drive positive perceptions of the Central Coast and make it the very best it can be,” Mr Reynolds added.

“Since working and living on the Coast I have been amazed by what is on offer here and it’s time we let other people in on these secrets.”

Become a Partner - local businesses, educators, sporting and community groups can help spread the word by becoming a campaign partner. Register your interest at www.thisisthecentralcoast.com.au/partners   

Locals can help tell the story too!  Local residents can help raise the profile of the Central Coast by follow and liking the campaign on Instagram @thisisthecentralcoast and using the hashtag #thisisthelife to share what you love about the Coast.