With the aim to drive more visitors to the region, AFFINITY, in partnership with the tourism industry and Central Coast Council, have officially launched the new-look website for the Central Coast destination – visitcentralcoast.com.au.

As tourism is a key economic and employment generator for the Central Coast, Council has increased its investment in tourism to ensure more visitors know about the sundrenched coastline, spectacular forests, internationally acclaimed food and wines and the amazing range of services and resorts the Central Coast has to offer.

Council Director Connected Communities, Ms Julie Vaughan, said Council wants to drive more visitors to the Central Coast and visitcentralcoast.com.au is a great digital asset to help deliver that.

“With 88% of all Australians owning a smart phone*, a mobile ready destination website can effectively become a more practical and digital alternative to a traditional visitor guide,” Ms Vaughan said.

“Visitcentralcoast.com.au does this by offering more information in a highly engaging, dynamic and usable form, ensuring visitors to the Central Coast have the ability to easily access destination based information which will encourage their dispersal throughout the region.”

Mayor Jane Smith said that the vision for the Central Coast is to be the natural choice for leisure, business and special events in regional NSW.

“We’re making sure everyone knows that the Central Coast is the ideal destination – be it a long weekend trip, a relaxing holiday or even a picturesque sea change,” says Mayor Smith.

“This great new platform showcases all the adventures that the Central Coast has to offer including our beautiful beaches, exciting activities, natural environment and gourmet delights.”

In order to ensure potential visitors to the Central Coast have a positive perception of the destination, visitcentralcoast.com.au provides local tourism businesses with the opportunity to list their offerings on this centralised destination website. Businesses can select either a free or paid business listing, and can contact Tourism Central Coast to discuss packages further.

This website has been delivered by AFFINITY for Tourism Central Coast, the official tourism marketing and industry services agency for the Central Coast. Tourism Central Coast is supported by local businesses and tourism operators and receives funding from Central Coast Council.

Visit visitcentralcoast.com.au today.

Follow Visit Central Coast NSW on Instagram and Facebook @visitcentralcoastnsw

*Source: Mobile Consumer Survey 2017, Deloitte Australia