Central Coast Council has partnered with 38 tourism related businesses to co-fund a new visitor campaign for the Central Coast – Have a Little Adventure.

Council Connected Communities Director, Julie Vaughan said that Have a Little Adventure will be the largest, most extensively researched campaign that has been launched for the Central Coast in over twenty years.

“The intent of the campaign Have a Little Adventure is to show how visiting the Central Coast is something you can do many times a year – it’s so easy to have so many great experiences here on the Coast, and to have your own kind of little adventure,” said Ms Vaughan.

“This campaign will feature on TV, online videos, online banner ads and social media targeted to potential visitors living beyond the Central Coast. According to our research, Have a Little Adventure will particularly appeal to Sydney travel intenders, who are a lucrative and year round visitor market that could deliver many more visitors for the Coast. The campaign will reflect the accessible nature of the Central Coast and the diverse array of short stay and memorable trips on offer.”

“Additionally, all activity will push people to the new visitcentralcoast.com.au website, which is designed to surface all of the amazing experiences on the Central Coast, from food and drink, to places to stay and exciting things to do,” said Ms Vaughan.

Mayor Jane Smith said that increasing the awareness about the huge variety and quality of tourism related businesses that are available for visitors to enjoy on the Central Coast was important.

“Research has identified that a major inhibitor to the growth of tourism for the Central Coast is a perception gap between what Sydneysiders think is available, and the variety of share-worthy experiences that actually do exist on the Coast,” said Mayor Smith.

“We need to change that perception to ensure that tourism can contribute to jobs growth and encourage innovation in the local tourism sector to deliver new experiences.”

The research, brand platform, campaign and website have been developed by AFFINITY, ranked as Asia-Pacific’s most effective digital agency – on behalf of Tourism Central Coast, the official tourism marketing and industry services agency for the Central Coast.

The Have a Little Adventure campaign will launch on Friday 3 August.